Trust & Legal Checks
Sceptical first-time buyers look for the imprint, payment methods and return policy before they order. Here you see whether your shop shows those signals and stays on the right side of the law.
Trust Signals & Legal Pages
Three examples of gaps ShopWatch finds:
Legal pages are missing or hard to find
A missing imprint or cancellation policy can draw a formal legal warning in Germany, and it is the first thing sceptical new customers look for.
Shoppers learn too late how they can pay
Anyone who only finds out at checkout that their payment method is missing leaves.
The new EU guarantee notice is missing
Mandatory for every online shop in the EU since 27 September 2026. We tell you whether yours has it and how to add it in a few minutes.
Why Trust Signals Matter
Customers are more likely to buy from shops they trust. Visible legal pages, clear contact information, and transparent policies reduce purchase anxiety and increase conversion rates. In the EU, many of these pages are legally required for e-commerce businesses.
Build customer trust
Check if your shop has all the trust signals customers expect - and stay compliant.