See where you stand for free. Pay when you want to see whether it works.
Free shows your ShopWatch Score and three actions with instructions. Standard adds 90 days of history, every action, every email alert and the competitor benchmark - billed per shop.
Free forever.
For getting started with shop monitoring.
Get started- 1 shop, 1 user
- Every check, refreshed daily (during our open beta)
- Your ShopWatch Score and the 3 most important actions with instructions
- Reachability check every 30 minutes - with an email the moment your shop goes down
- History, the remaining alerts and competitor results start with Standard
Billed annually as €960/year.
For shops that want deeper insights and history.
Get startedEverything in Free, plus:
- 2 shops included (+€50/mo per extra shop)
- Every action with instructions instead of three
- Reachability check every minute
- 90 days of history: see whether your changes work
- Email alerts on outages and score drops
- 3 competitors in the benchmark, techstack and up to 3 pages per shop: homepage plus two of your choice
Billed annually as €2,400/year.
For agencies and power users managing multiple shops.
Get startedEverything in Standard, plus:
- Teams & roles
- 5 shops included (+€50/mo per extra shop)
- 5 competitor slots per shop
- Up to 10 pages per shop, several of one kind and content pages too
- Unlimited workspaces for your clients
- 1 year of history
- Cancel anytime (monthly plans)
- No credit card required for Free
- Net prices - VAT added at checkout where applicable
Every feature side by side
The cards above show the differences. Here is every line of it.
Monitoring
Analysis
Notifications
Team and billing
Frequently asked questions
I'm not technical. Can I get anything out of this?
Yes. ShopWatch is not a list of errors: for every action it says why it matters and what to do, in plain language. You can follow the instructions yourself or simply hand them to your agency or developer.
What do I get out of it in the first week?
Without an account you see your score and load time in about 90 seconds. With the free account every area and your first actions with instructions are added. Most people fix one or two of them in the first week, and with Standard you see in the history whether it worked.
Pay only for the shops you monitor
Standard and Agency include a fixed number of shops; each additional one costs €50 per month, pro-rated from the day you add it. Remove a shop and the next invoice goes down accordingly. No minimum term, cancel any time.
How does billing work, and can I cancel?
Monthly plans are billed each month and you can cancel anytime - your plan stays active until the end of the paid period. Annual plans are billed once per year at a discount.
Can I upgrade or downgrade later?
Yes. You can upgrade or downgrade your plan at any time from your billing settings. Changes take effect immediately and we adjust your next invoice accordingly.
Can I change which shop I monitor?
Yes. You can swap the shop domain you monitor whenever you like, within the shop limit of your plan.
Are prices shown with or without VAT?
All prices are net. VAT is added at checkout where applicable, based on your billing details.
Which payment methods do you accept?
We accept common payment methods including major credit and debit cards. You'll see the available options at checkout.