Does ChatGPT shop with you?
More and more people let an AI assistant search, compare and order for them. We check whether your shop is even readable to those assistants, and show you the next step.
No account needed. First values within seconds, the full report in one to two minutes.
If an assistant cannot read your product data, it does not recommend it. You will not notice, because nothing happens in your statistics. That is the uncomfortable part: invisibility makes no noise.
Where does your shop stand? Maturity in five stages
The same rating you see in your account. Stage 2 is the realistic best in 2026; everything above is the horizon.
Discoverable
Agents may crawl your shop and find some structured data. The basis is there - next is complete, machine-readable product data.
- 0 Invisible
- 1 Discoverable
- 2 Readable State of the art 2026
- 3 Transactable
- 4 Optimised
- 5 Autonomous
Example, not real values. Modelled on the Automation Curve (McKinsey, 2025).
Become discoverable
Add structured data (JSON-LD) and allow the AI crawlers in robots.txt. We check both on every scan and show you what is missing.
Become machine-readable
Complete merchant identity and product schema, an llms.txt as a quick guide, machine-readable return and shipping policies and a fast response time.
State of the art 2026
This is as far as most shops can go today: direct purchases via open endpoints (stage 3) are still rare in the DACH market. We say so honestly instead of demotivating you with permanent red.
The four dimensions of agent readiness
What we check - and why it matters.
Structured data
Machine-readable product data (JSON-LD, Product/Offer, prices, GTIN) is the language agents use to understand your shop.
Agent access
AI crawlers like GPTBot, ClaudeBot and PerplexityBot must be allowed to read your shop - via robots.txt and an llms.txt.
Transaction readiness
Through open endpoints (MCP/UCP, Store API) agents buy directly - depending on your platform, ready or one step away.
Agent performance
Agents skip slow shops. Fast response times decide whether you are considered at all.
Why now
Visibility is no longer created by rankings alone, but by machine readability. The numbers, each with its source:
- AI search visits in Europe grow from 4% (2024) to 25% (end of 2026) and overtake organic search in 2028. BCG, 2025
- In the 2025 holiday season about 20% of online retail revenue was AI-influenced, roughly 262 billion US dollars. Salesforce, 2025
- 34% of US online shoppers have used AI agents for purchase decisions, up from 9% in 2024. McKinsey AI Commerce Index, 2026
- By 2030, 3 to 5 trillion US dollars of commerce are expected to flow through AI agents. McKinsey, 2025
The ShopWatch Agentic Commerce Score shows you with a maturity stage where your shop stands today and the next concrete step. We measure what your shop offers agents; whether and how much revenue comes through agents we cannot measure and do not claim.
Is your shop ready?
The free instant check shows you your maturity stage, no account needed.